When my latest LUCY order was late, I went hunting for old pieces I’d already chewed and stashed for an ungraceful moment such as this. Yes, really. Apparently, my dignity was also awaiting delivery. That’s probably a more honest endorsement than anything I could deliver while holding a fresh pack on the downtown streets of Los Angeles. I chew this gum every day, usually after 3 p.m. Espresso is my first love; Cinnamon is a close second. A pretty photo is one thing. Ransacking your own stash for previously chewed gum? There’s your testimonial.
I bought LUCY before I had an affiliate link and have ordered through its wholesale program since 2025. My picks are 2 mg Espresso and 4 mg Cinnamon—the flavors I also carry at Simply Transformative. As for the missing order, LUCY explained that orders had slipped through the cracks during a system transition, refunded my $15 shipping charge, and I received a delivery notification on October 13. Explanation appreciated. Gum now in my mouth!
Coffee, Cinnamon, and a Little Bite
Espresso takes the coffee route: UK retailer LUCY UK describes its 6 mg version with sweet caramel and hazelnut notes alongside the coffee. Cinnamon brings a warmer, spicier profile; LUCY’s flavor guide describes Ceylon cinnamon with a touch of ginger. The US product page describes a soft, chewy texture, followed by the spicy tingle of nicotine. Those are the published flavor descriptions; my personal verdict is considerably shorter: yum. Espresso gets the starring role. Cinnamon is the understudy I actually want to see perform.
Other chewers have opinions, too. In his 2020 hands-on review, Grega Gostincar praised the taste and texture of Cinnamon, Pomegranate, and Mint, though he found the initial flavor faded quickly. On Trustpilot that same year, Josh said the flavor lasted longer than other gums he had tried; Chad liked Cinnamon but found regular buying expensive. These older reviews disagree on staying power, which is useful to know. Taste buds don’t hold committee meetings.
The Full Flavor Lineup
Here are the seven flavors in LUCY’s US gum range, with nicotine amounts per piece:
| Flavor | Nicotine per piece |
|---|---|
| Espresso | 2 mg, 4 mg, or 6 mg |
| Cinnamon | 4 mg |
| Mint | 2 mg, 4 mg, or 6 mg |
| Wintergreen | 4 mg |
| Berry Citrus | 2 mg, 4 mg, or 6 mg |
| Mango | 2 mg, 4 mg, or 6 mg |
| Pomegranate | 4 mg |
For variety, Berry Citrus, Mango, and Mint come in 2, 4, or 6 mg; Wintergreen, Pomegranate, and Cinnamon in 4 mg; and Berry Citrus, Mango, and Espresso in 6 mg.
The Tobacco Question That Sent Me Digging
My curiosity began with organic tobacco and questions during the Rona years, long before a little orange gum pack became part of my routine. The compound that caught my attention was nicotine. A meta-analysis of 41 controlled laboratory studies found small, short-term improvements in certain measures of attention, memory, and response speed, including research designed to separate nicotine’s effects from withdrawal relief. Those potential cognitive benefits deserve a closer look. They do not establish long-term health benefits from smoking or chewing tobacco, or prove that LUCY gum improves cognition. I need to say that of course. Read “Nicotine, Intuition, & The Rona Years” for more
Oh No. The Bee Lady Isn’t Perfect.
Compared with the other gums I’ve looked at, LUCY is the cleanest I’ve found. But I actually just found out that its ingredient FAQ lists titanium dioxide and talc, and says Cinnamon contains sucralose and Red Dye #40. Ugh. I am not too thrilled, and I need to acknowledge that. I chew this gum every day; I’m not going to ignore the ingredients just because I love the taste. Am I still chewing it? Yes. I guess it’s a vice. The Bee Lady is not perfect. But “the cleanest I’ve found” is my personal comparison—it does not mean every ingredient gets my blessing.
Titanium dioxide is a white colorant. In 2021, the European Food Safety Authority concluded it could no longer be considered safe as a food additive because concerns about genotoxicity—damage to DNA—could not be ruled out. The FDA reached a different assessment and continues to permit specified food uses. Those assessments do not tell me how much is in my gum or establish that my chewing has harmed me.
What I Buy and What It Costs
For readers who already use nicotine, these are the products and prices discussed in this review. The Simply Transformative shop offers smaller quantities of Espresso and Cinnamon; LUCY’s full boxes cost less per piece. The ingredient concerns above apply no matter how you buy. Prices below exclude shipping and tax:
| Purchase | Pieces | Price before shipping and tax |
|---|---|---|
| ST single sleeve: Espresso or Cinnamon | 10 | $9.99 |
| ST two-sleeve pair | 20 | $16.99 |
| ST five-sleeve bundle | 50 | $39.99 |
| LUCY affiliate variety box: Berry Citrus, Mango, Mint, 4 mg | 90 | $39.90 once; $35.91 with a subscription |
| LUCY direct Espresso 2 mg box | 100 | $39.90 once; $35.91 with a subscription |
A two-sleeve pair from my shop is $16.99 for 20 pieces, saving $2.99 over two singles. Choose two Espresso sleeves, two Cinnamon sleeves, or one of each. The savings apply automatically once per order, cannot be combined with other discounts, and do not apply to shipping or tax. Simply Transformative’s stated processing time is up to five business days before shipment. For the larger Berry Citrus, Mango, and Mint box, use my LUCY affiliate link; LUCY fulfills those orders.
Disclosure: I buy and use LUCY gum, sell selected products through Simply Transformative, and will earn a commission through my affiliate link. These products are for adults 21 and older. LUCY’s consumer gum is not an FDA-approved smoking-cessation aid.